Proventis Partners advised BB Capital Investments

The Hague, November 16, 2023 – Cosmetique Totale, a portfolio company of BB Capital Investments, has acquired MyDerma. With the takeover of the German chain for aesthetic devices, Cosmetique Totale, the market leader for cosmetic treatments in the Benelux countries, grows to over 80 branches in the Netherlands, Belgium, France and Germany.

The Transaction

Cosmetique Totale has successfully entered the German market with the acquisition of MyDerma GmbH, a German provider of aesthetic devices that is represented in major cities such as Berlin, Hamburg, Düsseldorf, Munich and Frankfurt. The Hague-based investment company BB Capital Investments has held a majority stake in Cosmetique Totale since 2020, which has since doubled the number of inpatient and outpatient treatment locations through strategic acquisitions. The skin and laser therapy specialist made its first international acquisition in 2022 with the acquisition of Belgian Laserontharing.be, followed by part of the French chain Dépil Tech in France and Belgium earlier this year. In the Netherlands, Cosmetique Totale acquired City Clinics in the first half of 2023, expanding its offering to include injectable treatments, including Botox and fillers.

Fabian Otto, founder of Cosmetique Totale and Merel Venneman, CEO of Cosmetique Totale Group: “We are pleased to be entering the German market with the acquisition of MyDerma. In Germany there are many opportunities to further professionalize the market for cosmetic treatments, as we are successfully doing in the Netherlands. By offering high-quality skin and laser treatments, we can help as many people as possible solve skin problems and boost their self-confidence. With personal attention, the best specialists and in a tailor-made way.”

In addition to BB Capital Investments, Cosmetique Totale can also rely on the European credit fund Kartesia to obtain the necessary funds to realize its growth ambitions. The parties actively support the leadership team in its growth strategy, which is focused on buy-and-build in Western and Northern Europe. The focus is on acquiring independent institutes for apparatus aesthetics and corresponding chains.

The Role of Proventis Partners

Proventis Partners supports BB Capital Investments as exclusive M&A advisor in its expansion in the DACH region. In addition to extensive research into the German market for aesthetic devices and contacting the shareholder of MyDerma, Proventis Partners carried out an initial assessment and supported the strategic analysis of the target company as well as the further transaction process. The Proventis Partners transaction team consisted of John Jürgens (Director, Hamburg) and Jost Hartmann (Partner, Hamburg).

About BB Capital Investments

BB Capital Investments is an investment company and an AFM registered fund manager based in The Hague. BB Capital Investments has more than 15 years of experience and, through its direct investment department, focuses on private investments in growing Dutch SMEs with an international focus in the healthcare, education, IT and business services sectors. BB Capital Fund Investments offers investors access to an investment portfolio of high-quality European private equity funds through funds of funds.

About MyDerma

MyDerma has branches in major German cities including Berlin, Hamburg, Düsseldorf, Munich and Frankfurt. The company employs a total of 50 people. The current range of treatments for laser hair removal, skin improvement and anti-aging will be gradually expanded in the coming period to include the entire Cosmetique Totale range, including injectables. MyDerma’s goal is to grow into the largest provider in all German-speaking markets together with Cosmetique Totale by taking over existing studios and opening new locations.

About Proventis Partners

Proventis Partners is a partner-led M&A consultancy whose clients predominantly include medium-sized family businesses, corporate groups and private equity funds. With 30 M&A advisors, Proventis Partners is one of the largest independent M&A advisors in German-speaking countries and looks back on more than 20 years of M&A experience and over 430 completed transactions. The M&A advisors with offices in Frankfurt, Hamburg and Zurich are active in the industrial, chemicals & materials, services, technology & media, consumer goods & retail and healthcare sectors. Exclusive membership in the Mergers Alliance – an international partnership of leading M&A specialists – enables Proventis Partners to support clients in 30 countries in the most important markets worldwide. The members of the Mergers Alliance with their more than 250 M&A professionals offer Proventis Partners and thus its customers unique access to local markets in Europe, North America, Latin America, Asia and Africa.