Proventis Partners advised all4golf

Stefan Kirste, owner of Golfversand Hannover GmbH, has sold his company to Afinum Achte Beteiligungsgesellschaft mbH & Co. KG. With this acquisition, Afinum invests in the largest European e-commerce player for golf equipment and the clear German market leader in the online segment.
Mr Kirste will continue to lead all4golf as managing director and, together with Afinum, seek to continue all4golf’s success story by further increasing its market share in Germany and expanding the business abroad.

all4golf is Europe’s largest e-commerce player for golf equipment. Its leading position is reflected in the extensive range of more than 20,000 SKUs, which includes the full range of golf equipment, apparel and accessories.

Afinum is an independent financial investor wholly-owned by its management with offices in Munich, Zurich and Hongkong, specializing in the acquisition of shareholdings in financially sound and successful mid-market companies in the German speaking region as well as in neighboring countries in Europe.

Proventis Partners has supported Stefan Kirste as exclusive M&A advisor throughout the entire transaction process. “I had an advisor at my side that supported me in the best way possible in my plans to settle my succession. Ulrich Schneider and his team at Proventis Partners planned the transaction process in detail and executed it rigorously – at the same time, they showed a lot of discretion and sensitivity in dealing with my organization,” Stefan Kirste states, “With Afinum, we found a partner that shares my vision for all4golf and with whom I can now initiate the next phase in the evolution of the company, a challenge that I am looking forward to!”