Proventis Partners advised ProSiebenSat.1 Media SE

The Dax30 company ProSiebenSat.1 is acquiring 42 percent of the shares in the influencer marketing platform Buzzbird. Founders Andreas Türck, CEO Felix Hummel and software engineer Klaus Breyer of the company, which was founded in 2015, will remain on board. With the influencer platform, ProSiebenSat.1 is penetrating the fast-growing market of influencer marketing and can thus offer its customers a wider range of services with long-tail marketing.

Buzzbird brings advertisers and influencers together and automates this process as much as possible. This also makes influencers with lower reach interesting for advertisers.

ProSiebenSat.1 is a listed German media group with over 6,500 employees and annual revenues of more than EUR 4 billion.

In the transaction, the Proventis Partners team was responsible for the smooth running of the entire sales process: this included, among other things, the preparation of the decision documents, the coordination of the due diligence process and the contract negotiations.