Proventis Partners advised ProSiebenSat.1 Media SE

ProSiebenSat.1, through its subsidiary 7Life, acquires a qualified minority stake in koakult GmbH, the company behind the caffeinated cocoa drink “”Koawach””, in the course of a capital increase. The capital increase enables the company to make important investments in additional sales staff, improvements in IT and to finance the increasing working capital. The significant media 4 equity package is expected to help further increase brand awareness and facilitate the placement of products at the point of sale.

ProSiebenSat.1 is a listed German media group with over 6,500 employees and annual revenues of more than EUR 4 billion.

In the transaction, the Proventis Partners team was responsible for the smooth running of the entire process: this included company valuation including strategic synergies, preparation of the decision documents as well as coordination of the due diligence process and contract negotiations.