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Company Sale

Proventis Partners M&A Advisor Kolle Rebbe joins Accenture Interactive, the world’s largest digital network.

Hamburg, November 7, 2018 – Proventis Partners acted as exclusive M&A advisor to the shareholders and management of Kolle Rebbe GmbH.

The Transaction

Accenture (NYSE:ACN) has entered into an agreement to acquire Kolle Rebbe GmbH, one of Germany’s leading creative agencies, known for its digital-first approach. The acquisition is subject to regulatory approval.

With this merger, the Hamburg-based creative agency will become a part of an innovative new agency model: At Accenture Interactive, digital and creative excellence join forces to develop intelligent services, customer experiences, new business models and integrated brand experiences. As the only German creative agency in this network, Kolle Rebbe enhances its access to global digital, technological and strategic know-how.

Other Accenture Interactive companies include SinnerSchrader in Hamburg, creative Agencies Karmarama (London), The Monkeys (Sydney) and Rothco (Dublin) as well as the global design group Fjord. Kolle Rebbe joins digital experts SinnerSchrader, design agency designaffairs and CGI specialist Mackevision as the fourth German agency under the roof of the group. The discussions with Accenture Interactive were initiated already with agency founder Stefan Kolle, who sadly passed away last year. It was and remains the goal to ready the agency for the communication of the future, without compromising its DNA and corporate culture. This tenet corresponds with the philosophy of Accenture Interactive, whichis based on the principle of “culture of cultures”.

The Role of Proventis Partners

Proventis Partners has supported the managing shareholders of Kolle Rebbe over a span of nearly two years and has, among other services, advised on the evaluation of strategic options, led the investor dialogue and coordinated the entire transaction process.

The Proventis Partners team, led by Managing Partners Jost Hartmann and Ulrich Schneider, was able to implement a balanced transaction structure, aligning the individual requirernents and interests of all parties involved. This tailor-made approach is especially important for agencies and other personnelcentric businesses to ensure transaction security and value maximalization for both sides.

About Kolle Rebbe

Founded in 1994, Kolle Rebbe delivers brand-building campaigns that combine award winning creative with a dedicated focus on digital customer interaction. It is responsible for some of the most-recognized campaigns in recent years in Germany, such as Google’s “Life is a Search,” Lufthansa’s #sayyestotheworld, Audi’s “Next Level Luxury,” the campaign for Ritter Sport, which has been running successfully for ten years, as well as the launch of Netflix programs, Narcos and Better Call Saul.

Kolle Rebbe creates cross-channel advertising campaigns and digital content for clients across various industries, including brands such as Audi, DAZN, Netflix and TU! Cruises. The agency employs approximately 300 artists, designers, digital designers, technologists, concept engineers and copywriters at its Hamburg headquarters.

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at theintersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 459,000 people serving clients in more than 120 countries, Accenture drives innovationto improve the way the world works and lives. Visit us at

About Accenture Interactive

Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through its connected offerings in design, marketing, content and commerce, Accenture Interactive creates new ways to win in today’s experience led economy. Accenture Interactive is ranked the world’s largest digital agency in the latest Ad Age Agency Report, for the third year in a row.

About Proventis Partners

Proventis Partners is a partner-managed mid-market M&A-advisory boutique, whose main clients comprise corporations, family businesses and private equity funds. With 30 professionals, Proventis Partners is active in the sectors Industrials, Consumer & Retail, TMT, Healthcare and Energy. Besides the five offices in Hamburg, Munich, Cologne, Zurich and Budapest, Proventis Partners maintains a qualified partner network in Europe, Asia, and the United States.

Further information about Proventis Partners is available at