For What Truly Counts


Company Sale

Thai Acrylic Fibre Co. acquires PyroTex, an innovative German manu- facturer of flame and heat resistant engineered acrylic fibres

Hamburg, January 18, 2018 – Proventis Partners exclusively advised the founder of Hamburg-based PyroTex on the sale to Thai Acrylic Fibre Co., a group company of Aditya Birla Group.

The Transaction

Thai Acrylic Fibre Co. Ltd. (TAF), acquired all business activities and related assets of PyroTex. The founder of PyroTex, Mr. Robert Jarausch, will join the Aditya Birla Group as managing director of the newly-formed PyroTex Industries GmbH and will be responsible for the global expansion of TAF’s flame retardant (FR) fibres business.

While PyroTex has already achieved notable success in the market with its ground-breaking product that offers unique technical capabilities, the new partnership will enable the company to leverage TAF’s global sales network as well as the vast production capacity of one of the largest global acrylic fibre manufacturers. “So far, our sales activities have been limited to Europe and North America, but as part of the Aditya Birla Group, we will be able to accelerate the growth of PyroTex on a global scale in the coming years”, says Robert Jarausch.

“The acquisition of PyroTex is a very good strategic fit for TAF, as it provides the opportunity for TAF to enter the high-performance FR segment with a product having the best performance characteristics in this field”, says Thomas Varghese, Head of Aditya Birla Group’s textiles business, adding that the acquisition Is in line with TAF’s objective to continuously enhance its capabilities to produce and market value-added products.

The Role of Proventis Partners

Proventis Partners advised Mr. Jarausch as exclusive M&A advisor during the entire transaction process. Services provided by Proventis included the identification of the most suitable international partners, preparation of marketing documentation, coordination of due diligence, as well as structuring and negotiating the commercial terms of the transaction.

About PyroTex

PyroTex was founded in 2013 by Robert M.P. Jarausch. The company developed an inherently flame and heat resistant fibre which is marketed under the brand PyroTex®. The company is headquartered in Hamburg, Germany and operates a manufacturing facility near Valencia, Spain.

PyroTex® is a highly advanced engineered acrylic fibre with ground-breaking product capabilities, especially permanent flame and heat resistance. The fibre conforms to the highest quality requirements, including FDA-approval. Its product applications include personal protective clothing, hot gas filtration, public transportation, furniture and home textiles, as well as vast technical applications such as building and vehicle isolation.

About Thai Acrylic Fibre Co. / Aditya Birla Group

Headquartered in Bangkok, Thai Acrylic Fibre Co. is the 5th largest acrylic fibre manufacturer in the world. Its products are marketed under the brand name Birlacril™, which include high quality dyed and raw white tow, top and fibre for various end-uses such as sweaters, blankets, carpets, soft toys and awnings. With over 30 different varieties of acrylic fibre, TAF serves both the commodity and the specialty high-end markets and its products enjoy worldwide recognition, being sold in more than 40 countries covering all continents.

A USD41 billion corporation, the Aditya Birla Group (http:/ is a Fortune 500 company, anchored by an extraordinary work force of over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenues originate from its overseas operations spanning 36 countries. Its business activities include metals (with Hindalco-Novelis being the world’s largest aluminium rolling company), chemicals, carbon black, textiles, Pulp and fibres, financial services, telecommunications, and retail.

About Proventis Partners

Proventis Partners advises corporates and private equity firms on national and international M&A transactions as well as on the selection of the suitable financing solutions in corporate-finance-projects. The support on M&A projects ranges from strategy development to post-merger integration. The focus is on companies within the machinery, trade, business services, TMT, consumer goods, logistic, as well as healthcare sector. Proventis Partners has successfully closed above 200 transactions with an overall transaction volume of EUR 4 billion and a team of over 30 professionals.