Proventis Partners advises 7Life as exclusive M&A advisor on its investment in Koakult GmbH

25 September 2017
The Dax30 company ProSiebenSat.1 invests through its subsidiary 7Life GmbH in koakult GmbH, which sells caffeinated cocoa in various flavors via its “Koawach” brand. 7Life acquires in the course of a capital increase a qualified minority stake of the company.

About the transaction

The media group ProSiebenSat.1 invests through its fully-owned subsidiary 7Life in koakult GmbH. Also two years after its visit in the German TV show “Die Hohle der Lowen”, the company continues to grow and takes now the next major step. The capital increase enables important investments in its sales force, helps to conduct IT improvements and finances the growing working capital demand. High growth rates require the company to make large advance payments and to prefinance own goods.

The significant media for equity package shall further increase the company’s brand awareness and facilitate the positioning of the products at the point of sale.

Role of Proventis Partners

Since September 2016, Proventis Partners advises ProSiebenSat.1 Media SE on its M&A transactions, in particular on minority investments. As public listed company, the media group is subject to various regulations, which have direct influence on the transaction process. This placed high requirements on the due diligence process (commercial, financial, legal, tax) and lead to complex agreements.

In the course of the transaction, it was the task of the Proventis Partners team to ensure a smooth transaction process, including, company valuation comprising strategic synergies, preparation of decision documents as well as coordination of the due diligence process and contract negotiations.