Proventis Partners advised TricorBraun

Global packaging leader TricorBraun has acquired glass packaging provider Glassland. The acquisition grows the German footprint of TricorBraun’s premium glass packaging business, Vetroelite, while broadening TricorBraun’s European presence. Financial terms were not disclosed. Glassland serves producers of spirits and other beverages in Germany and Switzerland with an expansive catalogue of high-end glass bottle and closure designs.

“The Glassland team is equally passionate about customer service as they are about design, and as a result, they’ve built a longstanding business with an impressive reputation,” said Declan McCarthy, president, TricorBraun Europe. “We welcome Glassland to TricorBraun and look forward to supporting the team’s continued growth.”

“Joining TricorBraun and Vetroelite is an exciting step in Glassland’s history,” said Johannes Huth, founder and CEO, Glassland. “Working together provides access to global resources and expertise while preserving our dedication to the highest level of customer service. We look forward to future growth in the beer, spirits, and wine sectors in Germany and Switzerland, and serving other packaging segments in addition to glass with TricorBraun’s support.”

All Glassland team members will remain with TricorBraun and continue to work out of their Bonn, Germany location. After a transition period, Glassland will fully integrate with Vetroelite.